Why It's Easier

Jacksonville, known as 'Jax', combines relaxation with adventure, offering visitors an easier vacation.

 Its Easier Here logo

Unlike other major tourist destinations with their overcrowded beaches, long lines, and unbearable traffic, Jacksonville, “Jax” as locals call it, offers visitors an easier vacation; one that’s rich with art and culture, history, exciting outdoor adventures, and thrilling sporting events; but at a slower, more relaxed pace.

As Florida’s youngest population – and one of the hippest – Jacksonville is the getaway that leaves you feeling refreshed yet accomplished; while there’s plenty to do, there’s never any rush to get it done.

Here, you can really experience a different side of Florida, combining both relaxation and adventure, and allowing you to choose just how active you want to be. Enjoy our 22 miles of beaches, extensive park system, world-class fishing, historic neighborhoods, vibrant street arts scene, creative coastal cuisine, delicious craft beer, vibrant nightlife and so much more!

JAX. IT’S EASIER HERE. Everything in Jacksonville is so much easier.

Easier to visit by car or plane.

Jax sits at the intersection of I-95 and I-10, and our airport has been voted Best in Customer Service two years in a row by Airports Council International.

Easier to immerse yourself in nature and the wild outdoors.

Jax is home to the largest urban park system in the nation, and has more shoreline than any other Florida city.

Easier to try a new experience like surfing, golf or skateboarding.

Jax beaches are the top spots on the East Coast to learn how to surf, we are also home to more than 20 public golf courses, and we have the oldest skateboarding park in the world!

Easier to taste fresh local food and drinks.

Jax is known around the world for its delicious Mayport Shrimp, caught off our coast and used in local fare at restaurants throughout the destination.

Easier to explore history.

Jax is one of the oldest cities in the nation with historical sites dating all the way back to 1564.

Easier to connect with the local culture and arts scene.

Jax is home to some of the most-visited museums in the Southeast, local art shows, and an impressive collection of world-renowned public street art.

Easier to enjoy a sporting event or concert.

Jax hosts more than 20 annual music and food events, and the best game-day experience in the NFL (voted by NFL fans).

Easier to afford a vacation.

Jax was ranked by Lonely Planet as one of the Top 10 Value Places in the World for 2018 and one of the 15 Best Budget Travel Vacations by the Beach by Tripadvisor.

…and easier to relax and enjoy!

From the ease of traveling in and out of the airport, to finding parking and sunbathing spots along the beaches, to getting a same-day reservation at an award-winning restaurant; it really is easier in Jax. So, let Jacksonville lift the weight off your shoulders and replace it with the vacation memories you crave – smiles, relaxation, fun and sun. Jax. It’s Easier Here!